Website Design for Hotels in Australia

Nowadays, everything is moving forward much faster than before. As a matter of fact, all businesses of any type, should be presented online, so if you own a business, a company or even a small retail business, you need to make it online as soon as possible. To do so, you will obviously need a website first. In this series of articles, we will explain the details of websites required for some specific businesses. We, through this article, will explain the features and information you may need to build a website for a hotel. 

Tourism industry is now one of the fastest growing industries in Australia, thanks to the high quality and standard infrastructure, unique and globally popular tourism destinations across the country and more importantly very safe and secure and welcoming society. In such a popular tourism destination, demand for hospitality services, and hotels in particular, has always been on top. There are various types of hotels, from three star and economy hotels to five star chain hotels, in order to respond to different types of tourists’ requests and demands.

Like other businesses that are operating in busy and competitive markets, being presented online is crucial for hotels, for the purpose of expanding their network of customers and building credit and trust for their business.  

There are some features that are needed for hotels’ website to be considered and applied as listed below:

  • Quality photos: Multiple pages must be allocated to provide high quality photos from the hotel, lobby, restaurants, all room types, pools, gym and any other thing that might be interesting to visitors.
  • A page with your contact details and LOCATION. The location should be embedded in Google Maps for mobile users who want to navigate directly from your website into maps.
  • A summarised description of the services and features your hotel has on offer.
  • If you provide any special service that needs more explanations, a single page should be allocated to every single service for further explanation. 
  • A separate page should be in place to show all certificates and awards.
  • An online reservation feature is obviously a must-have option for hotels.
  • The hotel manager might be thinking of some special offers from time to time. A landing page can be created for such events when required.
  • Blogging can be very beneficial, as it will be the heart of the SEO plan for your hotel’s website.

Think Out of the BOX: You can always come up with new ideas for your hotel and we are always here to convert your ideas to reality. You just let us know what changes you need to make to your website and we will get back to you with a solution that suits you.


What kind of design should be used for a hotel website?

The main target of a hotel website is to create a showcase of the hotel and its services, in order to motivate more people to book and stay during their visit in Australia. Hence, the websites should be designed to be attractive and innovative. Besides, the website should be user friendly and easy to work with. Furthermore, mobile responsiveness is a must these days, as the majority of users navigate through the internet by using their mobile phones. Also, the fonts, colouring and the appearance of the website should be in line with the atmosphere of the business which is mostly about pleasure, relaxation, food and other entertaining activities! The website must be designed to arouse people’s intention to book a room for their stay in Australia and enjoy the hotel, its surroundings and the quality services the hotel is providing! You must avoid using templates or copy from a similar website, as your business would look unprofessional and untrustworthy. A professional and experienced web design company must take care of the project, as the quality and appearance of a hotel website have a high impact on the number of reservations that tourists make, so the job must be done by a professional entity. You can read UI/UX effect on SEO to find out more.

Which CMS should be used to create a website for a hotel?

Market participants have different thoughts on which CMS should be used when designing a website. Here in Websima, we use WordPress to design your website. We would like to assure you that WordPress would work absolutely well for a hotel website. Therefore, we would highly recommend WordPress to be used as an appropriate CMS, when it comes to designing websites for a hotel.

How long does it take to build a website for a hotel?

The length of the web design project can only be estimated after having a deep understanding of the project size, needs and the required features. However, as a guesstimate, it takes about 3 months to design a multi-page and full featured website for a hotel. 

How much does it cost to create a website for a hotel?

The cost also depends on the type of website and number of features required to be added to your website. However, it will most likely be at somewhere between AUD 8’000 AUD 20’000 for a full feature hotel website. You can check website design pricing to find out more.

Does Websima provide web design services for a hotel?

Yes we do! We have a professional and talented team on board. We are capable of creating one page and simple websites as well as complicated websites with all features required for a hotel. You just need to contact us and book for a free consultation meeting, so we will have a deep understanding of your needs and will get back to you with our offer accordingly.

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