SEO Prices in Australia
Investing on SEO is like purchasing multiple stores for your business. Keywords are your branches
Think about having an optimised website which has achieved a good ranking on Google. You may get thousands of visitors per day without even paying AUD 1! This is the magic of SEO effects on your business in Australia.
Australia is a highly competitive market, where every single business, regardless of their type being offline/online, must be presented online through a strong, well-designed website.
In such a market, the importance of SEO becomes significantly high. Furthermore, considering Google ad prices in Australia, which is among top 5 most expensive areas (for some keywords, the most expensive area), makes SEO even more important for business owners. Just imagine that you have a car rental business for which you work with Google Ad on “Car Rental” keyword. In this case, for each visitor who clicks on your website link, you should be paying something around 15 AUD! Even if the user leaves your website immediately.
But the question is, how much should I spend to take my website up to the google top ranking level?
We will respond to this question in detail, later in this article.
How much Does SEO cost for my company?
This is a very general question to ask. The SEO costs are normally charged on a monthly basis. The pricing range starts from 1000 AUD and goes up to 10,000 AUD per month. There are many elements affecting the pricing range for SEO services. However, to make long story short, answer the questions below and we would guarantee that you will have an accurate estimation of the SEO cost for your company.
What is the scale of your company to SEO your website?
This is the first question to see if you are willing to be Amazon number 2 or just a normal ecommerce website. If you sell a wide range of different products, you would need more time and money to improve your SEO. The bigger target you have, the more difficult route you would face for SEO.
What is the nature of your company to SEO your website?
That’s obviously the most critical question. If your business is supposed to be functioning online, you will have a more complicated and consequently more costly process to improve your SEO. In contrast, if the nature of your business and your competitors is offline, a simple, normal cost SEO service would be more than enough for your business. For example, to SEO an eCommerce website, you must pay more than a “Barbershop”. That’s because of their nature.
Does your website meet the SEO standards?
We are being approached by many customers from time to time, asking for SEO services for their website, while their website has not been designed as SEO-Standard from scratch! In this case, even if you start the SEO project, you would either fail or improve slowly. As a conclusion, a SEO standard website is a MUST for businesses of any kind. That is why we emphasise not to deal with the cheap web-design companies, as you will have to pay more, sooner or later in the future, in order to design a new SEO standard website. If you are interested to know about the website prices, you may read the “How much does a website cost in Australia” article for general information, as well as “eCommerce Cost in Australia” for the specific info on cost of eCommerce websites.
How much your competitors have invested in this market (SEO Market)?
If you intend to have a reasonable estimation of your SEO project, a good indication would be checking how much your competitors have invested on SEO. If you search for a related keyword on Google and you find many Google Ad campaigns along with lots of company names and relevant articles, it will be a challenging and costly project for you. Otherwise, in case of finding neither many google ads, nor lots of competitors in that particular subject, you won’t need to spend a lot on your SEO.
Who is in charge of content-generating for your website SEO?
There are two areas for SEO projects in which you should pay for. The first one is to implement and manage a standard SEO project for your website, and the second one is Content Writing. If you can write the contents yourself, then you don’t need to pay extra for that. Alternatively, in case of not having time or interest, you can outsource the content writing, so you don’t need to pay extra for that. All SEO service providers usually offer content writing with a separate invoice based on the number of characters or pages. This is something different from the SEO project. However, editing and loading the contents based on SEO standards is the SEO manager’s responsibility.
Which keywords do you want to invest in?
Imagine that you have a “car rental” company. If you want to be the #1 ranking for the “Car rental” keyword, you would need to spend a lot of money during a long period of time. Alternatively, you can be more specific on the selected keyword, like “renting an economy car in Australia” or “car rental for Toyota Yaris”, to most likely have a better chance with spending less money and time. Keep in mind that our target is always to reach on top of Google for our main keywords. However, to do so, we need to start with alternative keywords and try to get the main ones over time.
And finally, the price estimation
Based on what we have discussed so far, the cost of an SEO project in Australia may be from AUD 1,000 up to AUD 10,000 per month. We have categorized the SEO costs based on the business type, so you will be able to have a clear mind on the costs you will be faced on your SEO project as below.
- Non-Competitive Corporate Website SEO Cost: For such a project, you should be expecting to pay AUD 1500 up to AUD 3,000. You will be seeing the results, most likely within 1 to 3 months.
- Competitive Corporate Website SEO cost: Even though your target market seems to be competitive, the SEO cost will remain reasonably low, due to the nature of your business. You should be expecting to pay something between AUD 2,500 AUD 6,000 per month. The initial results will be showing up after three months and more results will be achieved over time.
- Standard eCommerce Website SEO cost: eCommerce is competitive! Unless you have a popular product to sell with exclusive distribution right within the whole market, which is impossible in today’s business world. For a typical eCommerce website, you should be ready to pay AUD 4,000 up to AUD 10,000, based on the intensity of the competition in your business atmosphere. The results will be shown up after four months gradually and most likely to see a boost after six months.
- Amazon number 2: If you want to be Amazon number 2, you will need to invest at least 15,000 AUD per month and employ a professional content writing team of your own. Even though you will see some good results after several months, it is not clear whether you will ever beat Amazon.
If you want to know more about SEO services and how they work, reading the “SEO Services in Australia” articles is highly recommended. We strongly to do not violate Google’s regulations by applying Black hat SEO techniques and avoid the companies who offer such a service. If you want to know more about “White Hat and Black Hat SEO” you can read the article about that.
Here in Websima Australia, we offer professional SEO services for corporate and eCommerce websites. We have been in the business for more than a decade, so we are confident of our ability to make our customers achieve their business goals. Bear in mind that SEO is a long-term and worthwhile investment, so be vigilant for your money and time and do not trust the unrealistic proposals which seem too good to be true. The more you invest, the more you will gain gradually in the future, as the positive effect of standard and professional SEO on your business is unimaginable, though it takes time!
If you are interested in learning SEO standards from a reputable source, we would recommend you to subscribe to our YouTube channel, as there are professional SEO training video clips you can use.
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