Microinteractions are basically an event or a moment that are designed for a single purpose only. Microinteractions are created for the sake of enhancing the work flow and usability of a product by providing guidance and feedback to product users. 

A website, as a digital product is not exempted and microinteractions are an integral part of every website. In other words, microinteractions are needed in websites, so users are able to interact with a website. All CTA (Call To Action) buttons, product categories in an ecommerce website and a calculator in a mortgage broker platform are all microinteractions that are used to help users working with a website.

Microinteractions are created to help user of a product to work with it as convenient as possible.

How important are the microinteractions in web design 

Microinteractions play a pivotal role in enhancing user experience in many aspects. These small moments, if designed professionally, are able to considerably improve users’ feeling when visiting a website. That’s why the website development cost in Australia, if it comes from a reputable web design company, is relatively high, as they are a guru in designing microinteractions. Here are the main values that are added to your website by designing proper microinteractions.

  • Microinteractions improves users’ engagement
  • Improves UI interactions for users
  • Provides feedback for users as they take an action
  • Prevent making mistakes by guiding users on how take an action

As outlined above, the main goal of microinteractions is improving UX. Hence, if you are looking to improve your website SEO in Australia, pay high attention to microinteractions and how they are created, if you are considering web design in Australia for your online business.

Microinteractions structure

Microinteraction are broken down to four parts as detailed below.

  • Triggers

Triggers initiate the microinteraction through either the user or the system. A “click for more information” button is considered as a trigger.

  • Rules

Rules tend to specify what happens when a microinteraction is triggered.

  • Feedback

Outlines what is happening during a microinteraction for users. As an example, as a user fills in an online form, a red color line tells the user that the specific field is not completed yet and once completed correctly, it turns green

  • Loops and modes

Defines the microinteraction rules and also how it changes if triggered more than once. As an example, for an ecommerce web design in Australia and other parts of the world, the”Buy Now” button changes to “buy second item” or “Buy another one”, once one item is purchased. 

Microinteraction design best practice

  • Put yourself in users shoesThe design on Microinteraction must be in a way to make users fulfil their needs as easy as possible

Make sure to see the things from users’ perspective. Microinteractions must be designed in order to help users through their journey to fulfill their needs.As an example, a microinteraction that is designed for a landing page must clearly define the purpose of the landing page only, to make users capable of making the right decision for the sake of an effective landing page design

  • Keep it neat and clean

Do not annoy users by making too many animations and CTA buttons, when designing your microinteractions. Keep it simple, easy to understand and focused on the single purpose that is supposed to be done through the specific microinteraction. Simplicity and being straightforward in design, not only improves microinteraction, but also plays an important role in making your website more user friendly

  • Make the language understandable for all users

The textual elements that are added to the microinteraction design for explanatory purposes must be easy to understand by all users. As such, never use technical terms and language, when adding textual elements into your microinteraction. Simplicity applies to the textual content that you are providing for users when designing your microinteractions. Keep it simple, straightforward, easy to understand and informative.

Make your website interactive by well-designed microinteractions

Today, it’s quite important to make users engaged with your website by designing websites as interactive as possible. For a professional interactive web design, proper microinteractions must be designed and be presented appropriately to your visitors.  There are a few best practices to comply with, as specified earlier in this article. However, don’t underestimate the power of market experience, when planning to design your website in general and your microinteractions in particular. Make sure to work with a professional web design company with a proven track record of success, so you can rest assured that your website will be designed in accordance with standards and best practices in all aspects.

Websima with more than a decade of quality experience across Australia and the international market is always happy to help.

If you are in need of any type of digital service, including web design, feel free to contact us with confidence and book for your free consultation meeting. You will have the opportunity to discuss your needs further and our team is committed to get back to you with a proper solution.

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