Online shopping has been experiencing constant rapid growth over the past two decades. Mega online stores and marketplace websites have eased the shopping process for online users. In addition, the widespread smartphone usage across the globe makes online users more interested in fulfilling their needs online. As such, the online market grows significantly, so does the number of market participants. Nowadays, the competition between online business owners is considerably tight and the key to success in such a competitive market is simply to make your customers happy. To do so, it is crucial for your website to be user-friendly.

Happy customers increase the conversion rate and make more profit

Best tips to make your website user-friendly

If you are looking for a web design company in Australia, it is worth your while to be familiar with the best practices to improve your website’s appearance and performance.

  • Mobile Responsive

Your website must be displayed on all screen sizes perfectly. It is crucial that all users with any device type be able to see your web pages content conveniently. If you haven’t already, make sure to work with a reputable SEO company in Australia, to optimize your website for mobile size screens at your earliest possible.

  • “Simplicity is the ultimate sophistication.” — Leonardo da Vinci.

Internet users are after simplicity and convenience. Websites with complicated design and hard to understand Call-To-Action, would fail sooner or later, as people would not spend much time on them. As such, your website design must be neat, clean and simple and also the CTAs and navigation must be as convenient and understandable as possible for the majority of users with different levels of education and knowledge.

  • Straight-forward check-out process

The check-out process can be a headache for some users. That’s because they have to provide some sensitive information, once they are finalizing their shopping on an ecommerce website. Hence, the last thing you need to do is to make it more complicated. As such, try to design a straight-forward check-out process as far as not putting your customers’ security at risk!

  • Quality Content

Online users are after quality content to fulfil their needs. The content can be a piece of information or a product specification. Whatever the content is about, it must be informative, relevant and provide all information a user might be in need of. At the same time, you must pay high attention to the length of a textual content, as people are not really interested in reading long articles. Where possible, visualized content can be utilized, as it helps a lot to improve user experience and make your website looks user-friendly.

  • Make your website multilingual if applicable

In many cases, the targeted market consists of people from different language backgrounds. As an example, if you own an ecommerce store in Australia, it is a good idea to consider adding a few more languages other than English to your website to attract more customers, as Australia is considered as a multinational market. However, you must analyse your targeted audiences precisely to see if it is worth it. As such, while making the decision to make your website multilingual, in addition to other factors, take the web design price in Australia for a multilingual website into account too.

  • Optimize your website loading speed Users love to surf in fast loading websites

Fast loading websites enhances the user experience. In other words, online visitors feel comfortable and happy, when they navigate through a fast loading website. The user-friendliness of a website is nothing but making your visitors happy and satisfied. Therefore, you must make sure that the loading time of all of your web pages to be less than three seconds, for the sake of being considered as a user-friendly website.

  • Multi-Currency payment option 

For ecommerce platforms who are looking to operate globally, adding the option for customers to pay in their local currency would improve the user-friendliness and user experience. Potential customers are usually reluctant to pay in a currency other than their local currency as they have to pay additional fees and costs such as exchange fees and transaction costs. By providing such an option, you will expand your market to more areas across the globe.


User-friendliness of a website refers to a wide range of factors to be complied with. Also, these factors are subject to change, as the taste of internet users changes over time. You, as an online business owner must always be on top of the trends in order to act instantly and improve your website accordingly. However, the majority of business owners are busy with other aspects of their business, so they might not be able to follow the changes and act at the right time.

To avoid falling behind, it is highly recommended to work with a professional digital service provider, as they are in the middle of the market and understand the changes in the market instantly.

Websima, as the leading digital service provider across Australia and the international market is always happy to help. If you are in need of any service across the internet for your website, do not hesitate to contact us and ask for a free consultation meeting with our talented team.

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