QR code refers to a 2 dimensional barcode that is capable of holding thousands of alphanumeric characters. QR codes are now scannable by smartphones which makes it easy for users and customers to decode it and access the information and data stored in a specific QR code. QR codes are now widely used across different industries and for different purposes.

What does QR code stand for and how does it work?

QR code stands for Quick Response code. It basically consists of dots and squares that are not readable by humans until it is decoded by QR readers. The good news is that people are now able to read them easily by using their smartphones. QR code can be generated for every piece of information. It can be a website, a landing page, a single number and so on. There are technically two main types of QR codes which are briefly explained below:

1. Static QR code

Static code contains information that can not be changed for any reason. It’s quite a good tool for passwords and other sensitive information that are not supposed to be changed from time to time. In case the need for change is inevitable, a new code must be generated.  

     2. Dynamic QR code

Dynamic code is suitable for information that is subject to change every now and then. The information that is stored in a dynamic code can be easily modified or updated. As an example, you can generate a dynamic QR code for a URL to redirect users to a specific landing page that it is possible to change once needed. 

How QR code can affect SEO?

QR code provides SEO benefits in different ways, though pretty much indirectly. If you are looking for a good SEO agency in Australia, this part is for you. Now let’s see how utilizing QR code can boost your website performance on Google in order to take full advantage of your investment on SEO, as the SEO price in Australia is relatively higher than average if it comes from a reputable firm. 

• It provides convenience for users as they are able to access a landing page by simply scanning the code. That would have a positive impact on your website traffic and conversion rate.
• It is now quite simple for users to decode and see the information by simply using their mobile phones, so users will be eager to do so.
• The usage of QR code for SEO and digital marketing is not widely used at this moment of time. Hence, it can create credibility and trustworthiness for the entity that offers such a service. 
• The most important benefit of using QR code is that it allows market participants to analyse the action and behaviours that are linked to QR codes by using online analytic tools. That would add a great value to your marketing campaign.

QR codes help your brand stands out of crowd

If you are at the stage of looking for a professional website design company in Australia to start your online business, read this section with care. Alongside looking for an up-to-date and innovative website design, you must be thinking of some other competitive advantage for your brand name. QR codes can differentiate your brand from your competitors by rising users’ interest and curiosity, regardless of the type of your business. To be more specific, it doesn’t matter whether you are after ecommerce website design service to start your online store, or you already have a corporate website through which you provide services such as legal consultation, or financial services for small to medium size businesses, you can always use QR codes for your strategic landing pages to take advantage of the users’ curiosity to direct them to those landing pages and make them to take action.

QR codes and online security

Even though QR codes can be misused by cybercriminals to direct users to malicious websites, it is a fairly beneficial tool for security purposes. Like CAPTCHA code that provides a reasonable level of security to prevent bad bots from entering or login to a website, QR codes can be used to securely transfer data between a user’s PC and mobile phone. Though, it is always worth considering additional layers of security, when transferring sensitive information. 

Wrapping up

QR codes, like specified in this article can be widely used for marketing and SEO enhancement purposes as well as safety and security goals. It’s a very good idea to utilize QR code on your website design and also marketing campaigns due to the value it would add to your business, if it’s performed professionally. Therefore, get in touch with a well-experienced digital service provider, if you are planning to design your website and start your online business in the near future.

Websima ,as one the best web design and SEO service providers in the Australian market with more than a decade of experience is always here to help. If you are in need of any assistance, feel free to contact us and ask for a free consultation meeting with our talented team. You will have the opportunity to discuss your needs in confidence and we will get back to you shortly with an offer that suits your needs perfectly.