Creative Landing Page as a Part of Web Design

One of the most important targets that all SEO campaigns try to achieve is increasing the conversion rate. The conversion rate is basically calculated by dividing the total number of conversions (the number of website visitors that accomplish a task in the website) to the total number of visitors. Obviously, having a bigger conversion rate means more users are using our services as an online business. Therefore, like mentioned earlier, increasing the conversion rate is quite vital for your online business. To do so, one of the major techniques to increase the conversion rate is to create landing pages.

What is a Landing Page?

Landing page is basically any webpage that users are directed to land on! However, from a marketing perspective, a landing page is a specific page, either inside your website or standalone, created to provide a specific service to the visitors or to accomplish a special task. As an example, think of a special service that you, within a content on your webpage, promised to provide to your visitors. It can be a special offer, a gift, a training material or anything else you can think of, in return for the user’s contact details. To do so, you can create a landing page, separate from your webpage to direct users to, and get their contact details. This can be a further step taken by your visitors to become a customer and consequently increases your conversion rate. There are many types of landing page that we will go through a few of them, later in this article. You may also read the article about “How UI/UX will effect your conversion rate“.

Why are Landing Pages effective in increasing the conversion rate?

Landing pages are effective in improving the conversion rate as they are created for a specific task or call to action only. Therefore, the page is focused on only one task and that makes it simple for visitors to act. There is no need for visitors to look through the whole website and get confused by multiple links of your different types of services. The information about the topic is all in the page and the action needs to be taken is clear for the users, so it is more likely that the visitor accomplishes the task for which the landing page is created.

Types of Landing Pages

There are many types of landing pages that market participants create for different purposes. A few of them are listed below:

• Subscription: This type of landing page asks users to provide their contact details to receive services such as newsletter, special offers and deals and other informational content.
• Registration: Registration landing pages are designed to provide a registration service for any kind of event such as exhibition, conference, etc. so people can register, if interested.
• Enrollment: This kind of landing page is normally designed for training courses providers to make interested users able to enrol for the course they are interested in.
• Sales: Sales landing page is designed to sell a special service to the visitors. It may include a concert ticket, football match ticket, etc. It obviously needs a payment gateway to be designed for this type of landing page.

There are many other landing pages which basically sit under above categories including landing pages for community membership, free trial for a product such as a software, free training materials, etc. 

Landing Page VS One-page Website

We have already explained what a one-page website is. You may read the article on Websima’s blog for further information. There might be some similarities between a landing page and a one-page website. However, there are fundamental differences when it comes to comparing landing pages and one-page websites. The first difference is that the landing page is designed for a very specific target which could be subscription for a newsletter, buying a concert ticket and many other specific targets. In contrast, a one-page website is created for multiple purposes such as introduction, contact details, sharing photos and videos and summarised content about the available services and products. Besides, the content in the landing page is focused on a specific topic with one Call-To-Action for interested users, while there might be many contents on a one-page website with many Call-To-Actions for different purposes.

Landing Page or One-page website; which one works better?

It totally depends on your purpose of going online. If your intention is to introduce your business, services and products with a brief explanation about your experience in the market and contact details and on the other hand, you do not want to have many contents on your website, you have to choose a one-page website rather than a landing page. 

But if you have a specific task for a specific group of audiences, like selling an e-book or providing registration service for interested people, a standalone landing page would be a perfect choice for you. As an example, if you advertise your ebook on Facebook for selected audiences, you can create a landing page for people who want to buy it! It is clear that you don’t need a website for this and a landing page would suit you!

The benefits associated with landing pages are many. We tried to explain a few of them in this article for you, so you have a better understanding of landing pages and its advantages. Landing pages can be used standalone or as a part of your website for the purpose of converting visitors into loyal customers or increasing the conversion rate, as based on many surveys conducted, there is a meaningful relationship between using landing pages and higher conversion rate.

As a conclusion, it is highly recommended to use landing pages appropriately, as it could have a positive impact on your website SEO. You can read more about “SEO Services” to find out more. If you own a well-designed website and need landing pages from time to time for different purposes, you may ask the web design company who developed your website to create your required landing page and add it into your website, though they will charge you for every time they design a landing page for you.

Another option that Websima provides for clients who intend to create a website, is to design a modular website. That would be a great offer, as you will be able to add your own landing page to your website once needed. In other words, there is no need to ask your web design company to do it for you! You can do it on your own! This is a great and beneficial service that Websima is offering, however please note that the project should be big enough in order to be a candidate for modular design.

Please feel free to contact us and book for a free consultation meeting, so we will discuss the options we can offer for your project.